BUILDING COMMUNITIES
DESIGNING MOVEMENTS
SHIFTING NARRATIVES
SPARKING PEOPLE-LED CHANGE
We are a creative strategy consultancy and design studio working at the intersection of big ideas and bold action.
From building impactful campaigns to creating powerful brands, toolkits and experiences, we turn insights into action and ideas into movements.
FOCUS AREAS
FOCUS AREAS
Mobilising Men as Key Allies Against Malnutrition Amongst Pregnant and Lactating Women
IPE Global for Government of Rajasthan
Bahubali Ki Jeet is a first-of-its-kind digital campaign that reframes traditional gender roles and engages men as key allies in maternal and child nutrition. By using Bahubali as a cultural role model, the campaign generated over 5 million views and 1 million interactions, drove awareness, boosted uptake of Rajasthan’s cash benefit scheme, and sparked critical conversations between men and PLWs.
Increasing Women’s Digital Economic Empowerment in India
BBC Media Action, and Bill and Melinda Gates Foundation
Phone Toh Uthao is a behaviour change communication initiative that addresses social barriers to women’s digital adoption. Delivered through IVR-based audio and WhatsApp chatbot videos, it has empowered 75 ‘Digital Champions’ in its pilot implementation to drive mobile adoption, create demand, and foster an enabling environment for women to embrace digital technology.
Sensitising India’s Civil Servants in Child Protection Through iGOT Mission Karmayogi
British Asian Trust for iGOT Mission Karmayogi
Kawach is an interactive child protection module for civil servants, designed to strengthen their response to child safety. Hosted on the iGOT Karmayogi platform, it reaches 35 million government officials nationwide.
KEY PROJECTS
Mobilising Men as Key Allies Against Malnutrition Amongst Pregnant and Lactating Women
IPE Global for Government of Rajasthan
Bahubali Ki Jeet is a first-of-its-kind digital campaign that reframes traditional gender roles and engages men as key allies in maternal and child nutrition. By using Bahubali as a cultural role model, the campaign generated over 5 million views and 1 million interactions, drove awareness, boosted uptake of Rajasthan’s cash benefit scheme, and sparked critical conversations between men and PLWs.
KEY PROJECTS
Increasing Women’s Digital Economic Empowerment in India
BBC Media Action and Bill and Melinda Gates Foundation
Phone Toh Uthao is a behaviour change communication initiative that addresses social barriers to women’s digital adoption. Delivered through IVR-based audio and WhatsApp chatbot videos, it has empowered 75 ‘Digital Champions’ in its pilot implementation to drive mobile adoption, create demand, and foster an enabling environment for women to embrace digital technology.
Sensitising India’s Civil Servants in Child Protection Through iGOT Mission Karmayogi
British Asian Trust for iGOT Mission Karmayogi
Kawach is an interactive child protection module for civil servants, designed to strengthen their response to child safety. Hosted on the iGOT Karmayogi platform, it reaches 35 million government officials nationwide.
INITIATIVES
Empowering young people through curiosity.
MESH unlocks the power of personal narratives by giving young people the space to question, challenge, and rewrite the world around them.
AWARDS & RECOGNITION
Our work has been recognised for its creativity, innovation, and commitment to social change.
2024 | Baby Blue Elephant in Communication Design, Specialist & Limited Edition Books | THINK Books
2018 | Shorty Awards for Social Good (New York) Winner, Most effective use of Hashtag | #NoMoreLimits
2018 | Shorty Awards for Social Good (New York) Finalist, Music Video | Menstrual Hygiene Day
2022 | Silver Winner in Digital Design Category | Design for Change | Mai Bhi Bahubali
2022 | Bronze Winner in Integrated Graphic Design Category | Design For Change | Bas3
2021 | Silver Winner in Mix Media/Moving Image Category | Design For Change | Corona Comic
2021 | Bronze Winner in Branding Category | Saamuhika Shakti: Solidarity with the Waste Pickers
2018 | ABBY’S Bronze Best Public Service Announcement (PSA) | World Toilet Day
2018 | ABBY’S Bronze in Campaigns | World Toilet Day
2018 | Silver Winner in Music Video | World Toilet Day
2019 | Gold Winner in Campaign by Nonprofits and Charities | World Toilet Day
PARTNERS & CLIENTS
